If you’re a course creator, online expert, or high-ticket coach looking to close more high-ticket sales, you’re in the right place.
Today, we’re diving into how you can use YouTube ads to bring in more big-ticket clients.
Let’s break it down.
Step 1: Build A VSL Sales Call Funnel
Everything starts with the Video Sales Letter (VSL) sales call funnel.
This is your secret weapon for selling high-ticket items.
If you want someone to invest $3,000, $5,000, or even $7,000 in your program, you’ve got to get them on the phone. And that’s where the VSL funnel comes in.
The VSL’s job is to explain your program and show them the amazing results they can get by working with you. It can be anywhere from 13-35 minutes long, with the goal of helping your ideal audience make a purchase decision.
For instance, if you’re a course creator teaching advanced marketing strategies, your VSL should highlight the unique value of your course, the specific results students have achieved, and why your approach stands out from the competition.
Once they watch the VSL, the call to action is clear: book a call with your sales team. The whole goal is to get those calls coming in at a reasonable cost.
Creating a great VSL is an art and a science, and getting it right can make all the difference.
Step 2: Driving Traffic with YouTube and Facebook Ads
Once your funnel is ready, it’s time to drive traffic.
YouTube and Facebook ads are your best friends here. Both platforms can work wonders if you use the right strategy and messaging.
Your ad’s creative strategy is super important. You need ads that catch attention and get the right people clicking. This means your ads should pre-frame, pre-qualify, and pre-sell viewers on what they can expect once they click through.
If you’re an online expert offering a high-ticket coaching program, your ad might feature a snippet of a live coaching session, showcasing your expertise and the immediate value clients receive from your coaching.
Step 3: Building The Sales Team – Closers & Setters
Once someone books a call, they’re in the hands of your sales team.
A solid sales team is essential for closing high-ticket sales. Typically, you’ll have two key roles: closers and setters.
Setters reach out to people who opt-in but don’t book a call or who book a call but don’t seem ready. They nurture these leads and get them ready for a sales conversation.
Closers, on the other hand, handle the actual sales calls, convert leads into clients, and follow up with those who don’t buy right away.
If you’re a high-ticket coach, your setter might follow up with prospects who attended a free webinar but didn’t schedule a call, providing additional insights or answering questions to move them closer to booking a call.
Step 4: Email Marketing – Keeping the Conversation Going
Not everyone who watches your VSL will book a call right away.
That’s where email marketing comes in.
An automated email sequence can nurture these leads, providing valuable information and keeping your offer top-of-mind.
You’ll want to send emails two to three times a week for the first few weeks after someone opts in. These emails should educate prospects about your program, share success stories, and offer additional value. If they don’t book a call through this sequence, they’ll move to your regular newsletter list, where you continue to send valuable content.
For example, if you’re a course creator, your email sequence might include case studies of successful students, tips related to your course content, and reminders about the benefits of your course to keep prospects engaged and interested.
Step 5: Organic Content Strategy – Building Trust and Credibility
Last but not least, have a strong organic content strategy.
When someone clicks on your ad, they’re likely to do some research before committing. Ensuring you have a robust online presence with valuable content helps establish your authority.
Your organic content should complement your paid ads and email marketing efforts. Consistent, valuable content builds trust and makes prospects more likely to engage with your offers. Plus, your organic channels can feed your email list and vice versa, creating a powerful synergy.
If you’re an online expert, maintaining a blog or YouTube channel where you share free tips and insights can build your credibility and keep potential clients engaged until they’re ready to invest in your high-ticket offer.
Putting It All Together: Your High-Ticket Sales Strategy
Let’s recap.
To close high-ticket sales with YouTube ads, you need:
- A killer VSL sales call funnel.
- Effective YouTube and Facebook ads to drive traffic.
- A well-trained sales team of closers and setters.
- An automated email marketing sequence.
- A strong organic content strategy.
By implementing these strategies, you can significantly boost your high-ticket sales. Start using these tactics today, and watch your business grow.
If you found this guide helpful and want to dive deeper into these strategies, check out our detailed video on the daily tasks you need to focus on to ensure your YouTube ads succeed.